Alpacas Provide a Unique Agritourism Experience in Rural Utah

When Diena Riddle moved from Salt Lake City to Wayne County in 2015, she never anticipated that her plans to raise alpacas would become a thriving destination for visitors. Initially, her focus was on exploring the craft of working with alpaca fleece to create handmade products for family and friends. However, word quickly spread about the ranch, and it became a local attraction where visitors could interact with the animals, learn about their care, and enjoy the peaceful surroundings.

“After three years of working in the local school district, I decided to fully commit to growing our alpaca business,” Riddle said. “Now, people book ranch experiences to spend time with the alpacas, livestock guardian dogs, and chickens. It’s a peaceful escape from city life and a perfect complement to visiting Capitol Reef National Park.”

She said the most rewarding part of Circle Cliff Ranch Alpacas is introducing people to alpacas—often for the first time.

“Most people tell me that meeting the alpacas is the best part of their entire vacation to Utah or even the USA,” Riddle said. “It’s an overwhelming compliment, and I know it comes straight from the heart.”

Visitors also have the opportunity to purchase handmade products directly from the Paca Shop, where items such as naturally dyed yarns, woven scarves, and alpaca rugs are sold.

The main challenge of building Circle Cliff Ranch Alpacas was creating the infrastructure necessary to support the animals and the business.

“We needed fencing, barns, and water systems, and while we budgeted for the alpacas, we had no idea how much the infrastructure would cost or how long it would take to build,” Riddle said. “Thankfully, we had savings to cover the expenses, so we could avoid loans and stay debt-free.”

The ranch has grown steadily despite the hurdles and rising costs due to the pandemic and drought.

When Riddle first sought support from the local Department of Tourism, she was told it wouldn’t attract visitors. However, through determination and creating memorable experiences, Circle Cliff Ranch Alpacas has become a cherished stop for many people exploring the area.

Riddle said much of the ranch’s growth and success can be attributed to guidance from the SBDC.

“My SBDC counselors, Christine Hanks and Janette Wagner, have been invaluable,” Riddle said. “Having counselors who truly understand your business is a game-changer for small business owners.”

Riddle encourages aspiring entrepreneurs to follow their own vision.

“Your dream of starting a business is unique, so don’t try to live someone else’s,” she said. “Take your time, set achievable goals, and connect with local organizations. It’s never too late to start or pivot into something new. I’m so glad I followed my dream, and I’m truly enjoying my life’s ‘Act Two!’”