Badger Screen Printing: Where Creativity Finds Its Canvas
Having outstanding employees who care about the company, product, and customers keeps Taylor Jardine excited about taking over as the new owner of Badger Screen Printing in Logan. He enjoys working with employees to devise creative ways to serve customers and seeing the start-to-finish product designs that go on shirts, hats, bags, and other items.
“Having our customer come to us with an idea for a design, then having our designers use their imaginations to come up with a design to best suit the customer’s needs is a fun, creative process,” Jardine says. “We also incorporated a website where customers can go in with an idea, place their order, and pay for it online, which has greatly helped streamline the process.”
Jardine says the company aims to provide a positive customer experience with quality, on-time products.
“We want to make sure our customers are happy and satisfied with the product, which, in turn, brings our team members great satisfaction,” he says.
Jardine says the biggest challenge they are working to overcome is learning the many details of owning and running a business.
“It was challenging as we learned about the human resources rules and laws and how to manage our employees as well as the actual running of the business,” he says. “In addition was getting our ratios in order, our financial books in place, and standardizing the processes and trainings.”
Jardine says having the knowledge and recommendations of SBDC counselor Mike Young have helped the processes tremendously.
“Through his help putting standardized training plans in place, we have saved over $100,000 a year,” he says. “Mike has been amazing to work with. He has come to our business weekly and viewed each area, made suggestions, and given ideas on how to make the process run smoother and more efficient.”
Regarding advice to others wanting to start a business, Jardine suggests working with your local SBDC and taking advantage of the available resources.
“Having that outside opinion and recommendations have been invaluable to us,” he says.
Business Assisted by The SBDC At: