USING STORYTELLING TO INSPIRE, EMPOWER, AND TRANSFORM IDEAS

Noel Creative House is working to transform the way stories are told through art, design, and visuals that inspire and connect. The company specializes in creating custom murals, photography, and designs that reflect the uniqueness of its clients.

“I saw a need for more education surrounding the power of creative expression, especially within our communities,” said owner Leon Araujo. “Our business is about elevating both individual and collective voices through creativity.”

Each design, photograph, or mural is tailored to capture the heart of its client’s message through storytelling. Whether for businesses or personal projects, every piece is made to engage and leave a lasting impression.

“Our goal is to craft visuals that go beyond aesthetics and truly resonate with people,” he said.

For Araujo, the most rewarding part of his business is building meaningful relationships with clients across varying industries. By getting to know the unique stories and missions of business owners, community members, and local artists, he creates visuals that not only represent the brand but also resonate deeply with its audience.

“Connecting with clients and diving into their stories is the most satisfying part of what we do,” he said. “It’s about creating visuals that empower our clients to confidently share their messages.”

Araujo’s journey hasn’t been without challenges. Securing funding to invest in high-quality equipment was one of the biggest obstacles he faced in starting the business. Each new project became an opportunity to reinvest and upgrade tools, helping the company grow sustainably and improve the quality of its work.

“Investing in the right equipment was critical,” he said. “It allowed me to enhance the value I provide to clients and build a solid foundation for growth.”

Noel Creative House’s success has been bolstered by support from the SBDC.

“The SBDC has been instrumental in elevating our business,” Araujo said. “They provided guidance and resources that could help expand our business and foster new connections.”

Working with counselor Shawn Beus, Araujo gained access to a network of fellow entrepreneurs and valuable tools that helped the business thrive.

For aspiring entrepreneurs, Araujo emphasizes the importance of education and community engagement.

“Take advantage of local resources and embrace opportunities to learn,” he advised. “Broadening your knowledge and connecting with your community can lead to innovative solutions and new opportunities that you may not have anticipated.”