Thomas Jeff Jones
Secret to Success:
Having had his hand in many types of business ventures, Jeff Jones was certainly not new to the entrepreneurial scene when he launched Sprockets in the winter of 2010. With an understanding about the challenges of starting and growing a successful business, Jones registered in a local training course offered by the Utah Small Business Development Center (SBDC) at Snow College before launching his business “Sprockets.”
Having an All Terrain Vehicle (ATV) and motorsports business had been a dream for Jones since he was a child. Jones began building his dream in 2009 when he enrolled in “FastTrac New Venture,” an SBDC class for entrepreneurs who are interested in starting a business. While in the course, Jones refined his business plan and began the initial steps to capitalize on a market opportunity in central Utah to provide a service to ATV users and motorsports enthusiasts.
A year later, after a lot of elbow grease, ingenuity and creative public relations efforts, Jones successfully established Sprockets in Monroe, in the heart of central Utah. In addition to the business launch, Jones also acquired 100 acres near Monroe, where he built an off-road park that includes a rock-racing course, an American Motorcyclist Association (AMA) legal motocross track, a dirt oval that is 3/8th of a mile in length, and a quarter mile sand drag strip. The park will be the site of the first official annual “Bad Roads Summer Jam” in June of 2012, an event that Jones has been working on with Sevier County’s Department of Tourism.
In just the first year of Sprockets operations, Jones has become recognized as a recreational expert in the community. The local radio station regularly hosts a segment in which Jones provides practical advice for outdoor recreational enthusiasts. Jones has consistently increased business revenue and is on the verge of expanding into a new facility. As a successful business owner, Jones believes in steady, sustainable growth and is grateful for the exceptional community support that he has received. Sprockets currently employs seven people and Jones anticipates that additional employment possibilities will become available as the company grows in the future.
Central Utah and the home for Sprockets, is well known for the famous Paiute and Gooseberry ATV trail systems. Each fall, hundreds of ATV riders converge in Monroe to participate in the Rocky Mountain ATV Jamboree–an event that is one of the largest of its kind.