Riggatti’s Wood Fired Pizza

“I could not have done it without the help of the SBDC.”

Fred S. Murray


  • Food


Fred S. Murray

Date Founded: 






Host Location: 

St. George


Lennart Erickson

Riggatti’s Wood Fired Pizza

Secret to Success: 

“Do not be afraid of failure. Believe in the power of happiness and in helping others achieve it.”
Fred S. Murray
Fred S. Murray is the owner and General Manager of Riggatti’s Wood Fired Pizza and Deli. Murray originally started in 2009 in Springville with a wood fired pizza business in the Reams Grocery Store. He sold it in 2011 and started the first Riggatti’s in St. George on November 1, 2012. The strategy with the St. George location was to keep overhead low and utilize all strengths, while the demand from the St. George demographic increased. The demand was more than anticipated and Riggatti’s quickly outgrew the location. 
Riggatti’s reached number one pizzeria in St. George on Trip Advisor and Yelp within the first year. Revenue grew to over $7,300 per week out of a 1,000 square foot operation. It was time to expand. 
Murray contacted Len Erickson, Director of the St. George  Small Business Development Center (SBDC) for assistance on a lending package and business plan. Erickson helped him put together an excellent loan package, including financials and projections. Murray said, “It was very well put together and the banks were impressed by the diligence in the final package. It helped me get the loan for my second location, which has been a huge success.”  The loan was approved in late 2014 and the conversion of the location in Washington started to transform. Murray said, “I could not have done it without the help of the SBDC.”
The new site is four times larger than the original location, an increase in size by 60%, allowing outdoor seating as well. The new Washington location opened this spring, and revenues boomed to a level several times higher than originally anticipated. In fact, Murray had been anticipating the development of a catering business.  It had to be put on the backshelf because of the growth of the restaurant business. 
Riggatti’s was founded on a central belief system.  Murray states, “We believe in the power of happiness and in helping others achieve it. Pizza just happens to be one of the ways we do it.”  Riggatti’s provides a “Cheers” atmosphere with high quality food where the guests feel ”at home”. 
Murray is looking to start one or two more corporate owned stores before he looks at franchising. Erickson has experience in franchising and will be there to help Riggatti’s grow and prosper.