Pro Image Sports
Secret to Success:
“Opening the store is a dream come true. My father was a business owner and I too have always wanted to have my own business,” said Troy Osborn, Owner of Pro Image Sports in Layton, Utah.
“Being a business owner is a different kind of stress, but I am with my family more and traveling less than I was in my last job,” said Osborn. “I also feel that I have created an opportunity for a better future. I didn’t want my future to be dependent on somebody else. This way it’s up to me whether I succeed or not.”
“I was very impressed with Troy was when he came in to see me,” said Beverly King, SBDC Director. “I didn’t need to provide him a lot of education, he knew the business and he was prepared.”After more than 12 years in retail sales and management, Osborn decided to pursue his lifelong dream. On January 1, 2012, Osborn quit his job and began working on a business plan, loan applications and paperwork to obtain a franchise license from Pro Image Sports. Osborn then contacted the Small Business Development Center (SBDC) at Weber State University (WSU).
“Beverly has been very insightful with the business plan, proforma and financial projections. When I took the plan to the bank for a loan, they were really impressed,” said Osborn.
With a strong business plan in place, the SBDC helped Osborn secure a substantial start-up loan through the Small Business Administration, guaranteed loan program, in the amount of $240,000. “The SBA loan gave me the confidence that I could make the business work,” said Osborn.
In April 2012, Osborn opened Pro Image Sports in the Layton Hills Mall. The store carries a broad selection of sports apparel, hats and novelties from NFL, NBA, NHL and NCAA athletic teams from throughout the U.S., including several products from WSU.
As a proud alumnus from WSU, Osborn worked to create a unique business partnership with the University’s bookstore, which has given him the opportunity to supply more WSU products than any other retailer outside of the University. Osborn purchases WSU products directly from the bookstore at a reduced price for resale in his own store. The partnership provides the University an opportunity to further expose the WSU brand, while helping Osborn increase sales revenue.
The Utah SBDC network is comprised of 11 regional centers hosted by Utah colleges and universities. The centers serve entrepreneurs and small businesses across the state and are funded in part through a cooperative agreement with the U.S. Small Business Administration.Osborn has surpassed the store’s performance goals by 20 – 30% every month since the business opened. Though it’s just the beginning, Osborn and King are confident that the business will continue to grow and achieve long-term success.