Success Story

W.K. Wilson / Naag Tag Engraving

(801)-562-9400

Crafting a Legacy with Naag Tag’s New Chapter

W.K. Wilson LLC, originally dedicated to the artistry of wooden bow ties and laser-cut creations, embraced a new chapter when it acquired Naag Tag in 2022. Naag Tag, Inc., is an engraving company specializing in name tags, name plates, license plate frames, custom signs, wall plaques, and products of interest to members of The Church of Jesus Christ of Latter-day Saints.

For Shawn Wilson, owner of W.K. Wilson LLC, the decision to purchase this successful small business wasn’t just about expanding production; it was about honoring a 50-year history and breathing fresh life into Naag Tag’s legacy. In many ways, it seemed like this acquisition was meant to be. Shawn had previously worked for Russ and Linda Lindeman, who owned Naag Tag for 27 years.

“The SBDC has given us guidance in obtaining grants and other opportunities to expand our business internationally… Their team members have a vast amount of business experience and have helped steer us in the right direction.”

– Todd Edwards

As anyone involved in business knows, acquiring another company can be challenging to navigate. Fortunately, Shawn had the assistance of the SBDC. Peter Callister and Jim Herrin offered guidance and encouragement as the purchase proposal unfolded.

“Peter got the call of desperation as our first financing avenue stalled,” Shawn says. “He was able to redirect me and help me get restarted. Peter and Jim came in at a critical time to be on my side with neutral business information, which helped keep my personal relationship with the sellers intact.”

For Shawn, the most satisfying aspect of his role is not just crafting custom name tags and products; it’s about forging enduring customer relationships. This sense of satisfaction comes from the potential of creating connections that span years and even generations.

Shawn continually pursues ways of delivering professional and useful products while providing a seamless and straightforward customer experience.

“Be ready to do everything badly before you can do it well,” he advises other entrepreneurs.

Shawn is creating a new chapter in the story of Naag Tag by combining traditional craft with entrepreneurship and innovation. In doing so, he is ensuring that the personalized craftsmanship legacy lives on for many years to come.