Tags: Cedar City
Diffuser World was founded in 2007 by Earl Sevy.  Sevy engineered and designed a state-of-the-art atomizing diffuser system.  Jeff Shepherd joined the team as CEO to lead up marketing and sales.  The company and associated partners manufacture their diffuser systems at their facility located in Enoch, Utah.   They are the global leader of this patented aromatherapy technology and they supply private label for some of the largest distributors of essential oils in the world.  From concept to delivery, the Diffuser World team knows that attention to quality and customer service defines what makes this company great.
The partners of Diffuser World have had an ongoing counseling relationship with both Craig Isom and Joni Anderson of the Cedar City Small Business Development Center (SBDC) for over five years.  In 2012, Isom and Anderson assisted the company by providing counseling and presentation preparation assistance for the USTAR Concept to Company Competition, along with export assistance. Shepherd was awarded first place in the crowd pitch portion of the competition and a runner up winner overall.  In 2014 Isom, Director of the Cedar City SBDC, toured the Diffuser World facility and together Isom and Shepherd determined that Diffuser World would be an ideal candidate for an Economic Gardening (EG) project. Economic Gardening is specifically designed to help growing companies make better decisions by focusing on strategic issues, such as refining business models or developing new markets and sales channels.  The EG program provides the company with access to a team of highly skilled research specialists that gather strategic information specific to the company’s industry and competitive environment.  As an EG team leader, Isom has met several times with Shepherd to explore and develop marketing leads using Geographic Information Systems (GIS) and related techniques.
In the spring of 2015 a team of Southern Utah University MBA students spent over 35 hours analyzing, meeting with and creating a full strategic analysis for Diffuser World.  This analysis included research into global market expansion along with marketing recommendations for the company.  Shepherd states, “Our LOCAL SBDC has been an indispensable resource for Diffuser World since before we even incorporated. I put an emphasis on LOCAL because having this highly trained and experienced group of people right here in Cedar City has made the SBDC by far the most valuable government resource for our business. THANK YOU SBDC!”
Shepherd and Sevy have been able to use the research provided by the EG project along with the MBA strategic analysis report to expand their marketing efforts. They plan to continue to utilize the resources available through the SBDC as their business continues to grow.